Privacy Policy

Last updated: 3/06/2026

Elara The Label operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, as a customer, with a personalized shopping experience (the “Services”). Elara The Label is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you access or use the Services, make a purchase or any other transaction, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another person. Personal information does not include information that has been collected anonymously or made non-identifiable, so that it cannot identify you or be reasonably linked to you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

• Contact information, including your name, address, billing address, shipping address, phone number, and email address.

• Financial information, including credit card numbers, debit card numbers, bank account information, payment card details, transaction details, payment method, payment confirmation, and other payment information.

• Account information, including your username, password, security questions, preferences, and settings.

• Transaction information, including the items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your previous transactions.

• Communications with us, including the information you provide when contacting our customer service.

• Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.

• Usage information, including information about how and when you access or interact with the Services.

Sources of Personal Information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide your personal information.

• Automatically through the Services, including from your device when you use our products or services or access our website, and through cookies and similar technologies.

• From our service providers, including when we engage them to implement certain technologies or when they collect or process your personal information on our behalf.

• From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us and the Services, we may use your personal information for the following purposes:

Providing, Customizing, and Improving the Services

We use your personal information to provide the Services to you, including to perform our contract with you, process your payments, process your orders, remember your preferences and items of interest, send account-related notifications, process purchases, returns, exchanges, or other transactions, create, maintain, and manage your account, arrange shipping, facilitate returns and exchanges, allow you to post reviews, and create a personalized shopping experience, such as recommending products related to your purchases.

This may include using your personal information to make the Services more relevant and to improve your shopping experience.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, SMS, or postal mail, and showing you online advertisements about products or services on the Services or on other websites.

These advertisements may be based on items you have previously purchased, viewed, or added to your cart, as well as your other activities on the Services.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or respond to fraudulent, illegal, harmful, or malicious activity, protect public safety, and secure our Services.

If you choose to use the Services and create an account, you are responsible for keeping your account credentials confidential. We strongly recommend that you do not share your username, password, or any other access credentials with anyone.

Communicating With You

We use your personal information to provide customer support, respond to your requests, offer effective services, and maintain our business relationship with you.

Legal Reasons

We use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement or government authorities, to investigate or participate in civil discovery, potential or ongoing litigation, or other legal proceedings, and to enforce our terms or policies or investigate potential violations.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include:

• With Shopify, service providers, and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer service, cloud storage, order processing, and shipping.

• With business and marketing partners to provide marketing services and deliver advertisements to you. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across different merchants and websites.

• When you direct us, request us, or otherwise consent to the disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.

• With our affiliates or within our group of companies.

• In connection with a business transaction such as a merger, acquisition, bankruptcy, or business transfer, to comply with applicable legal obligations, to respond to subpoenas, search warrants, or similar requests, to enforce applicable Terms of Service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

The information you submit through the Services may be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than the country in which you reside, in order to provide and improve the Services.

In addition, to protect, develop, and improve our business, we use certain enhanced Shopify features that incorporate data and information from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, other merchants, and Shopify.

In these circumstances, Shopify may be responsible for processing your personal information, including responding to requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and about the rights available to you, you may review Shopify’s Consumer Privacy Policy.

Third-Party Websites and Links

The Services may include links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, we recommend that you review their privacy and security policies, as well as their terms of use.

We are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of information found on those websites. Information you provide in public or semi-public spaces, including information shared on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms.

The inclusion of such links does not imply our endorsement of the content of those platforms or their owners or operators, unless otherwise stated on the Services.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect personal information from children who have not reached the age of majority in their jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request that such information be deleted.

As of the effective date of this Privacy Policy, we are not aware that we “share” or “sell,” as those terms are defined under applicable law, personal information of individuals under the age of 16.

Security and Retention of Your Information

Please note that no security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

The length of time we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts or policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in some cases we may refuse your request as permitted by law.

• Right to access / right to know: You may have the right to request access to the personal information we hold about you.

• Right to deletion: You may have the right to request that we delete the personal information we hold about you.

• Right to correction: You may have the right to request that we correct inaccurate personal information we hold about you.

• Right to portability: You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and with certain exceptions.

• Right to opt out of sale, sharing, or targeted advertising: Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal information, or to object to the processing of your personal information for purposes considered “targeted advertising” under applicable privacy laws.

• Communication preferences: We may send you promotional emails. You may opt out of receiving promotional emails at any time by using the unsubscribe option included in our emails. If you opt out, we may still send you non-promotional emails, such as emails related to your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area, and subject to the exceptions and limitations provided by local law, you may also have the following rights:

• Objection to processing and restriction of processing: You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.

• Withdrawal of consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of processing based on your consent before its withdrawal.

You may exercise these rights through the options available on the Services or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized agent to make a request on your behalf. Before accepting such a request, we may require the agent to provide proof that you have authorized them to act on your behalf, and we may also ask you to verify your identity directly with us.

We will respond to your request within the timeframe required by applicable law.

Complaints

If you would like to make a complaint about how we process your personal information, please contact us using the contact details provided below.

Depending on where you live, you may have the right to appeal our decision by contacting us, or to lodge a complaint with the competent data protection authority in your region.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country in which you reside.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or, where applicable, any equivalent contract issued by the competent authority in the United Kingdom, unless the transfer is made to a country recognized as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons.

We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice where required by applicable law.

Contact

If you have any questions about this Privacy Policy or wish to exercise any of your rights, you can contact us at:

Elara The Label